Supporting MSMEs, Pulih Bersama Program Supported by Cirebon government

Supporting MSMEs, Pulih Bersama Program Supported by Cirebon government

8 November 2022

MSMEs are one of the sectors most affected by the Corona Virus (Covid-19) outbreak. The Ministry of Cooperatives and SMEs (Kemenkop UKM) noted that there were at least 949 reports from cooperative actors and micro, small and medium enterprises (MSMEs) affected by the Corona virus (Covid-19) outbreak, so that more support is needed (Kompas, 27 March). 2020).

The economic crisis caused by the Covid-19 pandemic has had an impact on the sustainability of micro, small and medium enterprises (MSMEs). It was different from the 1998 monetary crisis when MSMEs became the savior of the national economy. The growth of MSMEs at that time was able to increase to 350 percent when many large businesses went bankrupt. However, during the current Covid-19 pandemic, MSMEs have been severely affected.

MSME training and mentoring activities organized by Human Initiative and CRS Indonesia are one solution to overcome these problems. This training activity for MSME actors is a forum to help residents affected by the Covid-19 pandemic, especially small and medium businesses.

This activity lasts for 2 days from 18 to 19 October 2022 at the Ball Room of the Cordela Hotel Cirebon. There were 43 participants who took part in this training, consisting of 10 people with disabilities and single breadwinners as well as general categories who were really affected by Covid 19.

The Cirebon City Office of Cooperatives, Small Medium Enterprises, Trade and Industry (DKUMPP) supports this training program. Business actors receive direct training from the experts, namely Ulfah Nurfarida ST. MP as an extension for Industry and Trade. The participants will also receive a variety of materials for 2 days, starting from preparing business financial plans to marketing strategies.

Through this “Recover Together” program, we hope that it can help raise the fighting spirit of MSME business owners to continue their business and not give up.

Author: Irfan Fathoni

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